Cross cultural management

Disponible en: Medellín

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In this course, we define culture, review its various classifications in the world of business, assess its role in business theories, and discuss a variety of conceptual, methodological and practical issues related to the measurement and application of culture at various levels of analysis (national, industry, corporate, individual). In particular, we focus on the complex task of capturing and assessing the cultural encounter, present empirical evidence, provide illustrations, and sample cultural combinations

In addition to mapping cultural differences, we discuss applications of culture and cultural differences in a variety of business contexts in management (e.g., strategy, organization theory, organization behavior, human resource management) but also in other business areas (e.g., finance, marketing). We use real life application grounds such as cross-cultural negotiations, international expansion, and cross-border alliances/ mergers & acquisitions, and provide specific examples such as strategy formulation and expatriate selection.